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new & now

Fun and Games with Surfactants!

In cleaning, surfactants – short for surface active agents – are a group of chemicals that change how water behaves, so that we can clean more effectively and efficiently. Surfactants reduce water’s surface tension, meaning that droplets won’t simply bead up on countertops, clothes, and dishes, but will spread out...

Stop and Smell Your Foyers

Answer: They are the ingredients in cleaning products that make our homes smell fresh and pretty. Question: What are fragrances? While some products have no scent at all, others include a mix of flowers, fruit, trees or essential oils (among others). ACI’s kid-friendly narrated website – www.explorationclean.org – was created...

Doing These 3 Things at Home Can Help Protect the Oceans

Thanks to WorldOceansDay.org, people around the world are celebrating the oceans by hosting activities and events to protect our shared resource. To honor the ocean on this and all days, the cleaning product industry would like to remind everyone of small ways we can change our habits to help make...

Did You Forget to Clean This?

ACI’s latest National Cleaning Survey revealed some interesting facts about our cleaning habits or lack of them! We learned that about one-third of us don’t believe we are cleaning everything in our homes often enough. So, we thought we’d provide a few fast and easy tips for cleaning up around...

When Your Home Looks Good, You Feel Good…

Did you know that 65% of participants in the American Cleaning Institute’s (ACI) 2019 spring cleaning survey report a feeling of accomplishment or satisfaction after spring cleaning? 36% report feeling like an “Award Winner”—feeling extremely accomplished. 29% report feeling like a “King or Queen”—satisfied in his or her own castle....

How Long Does it Take to Spring Clean?

Exciting news! More people than ever are spring cleaning this year. According to ACI’s National Cleaning Survey, 77 percent are diving in. Our top priority is clear – windows – followed by closets, drawers, and clothes, ceiling fans, blinds/curtains, and carpets. How long does it take to clean our windows,...